Playful apparel
Colour, character and cuts that move. Kit you will happily wear on the drive home.
Winter sports, with character
Freedom on the slopes.
Wimskies is apparel, gear and good times for people who count the days until the first snow.
- Built for
- Skiers and boarders
- Made for
- Full-season wear
- Ride days
- All abilities
Meet Wim the mountain goat
Our mascot. Sure-footed, slightly goofy, first in the lift queue.
What Wimskies is
Four things we care about
A winter sports brand built around movement, mates and the daft joy of a good snow day.
Gear that works
Considered layers, mitts and shells chosen for long days rather than showroom shelves.
Community ride days
Group meet-ups through the season with a regroup point and no one left behind.
Trip planning made easy
Snow conditions, kit lists and simple checklists so a mountain weekend stays fun.
Snow report widget
This morning on the mountain
Sample data for demonstration only. Numbers are illustrative and refresh with new example figures, they are not a live feed.
Sample reading 08:12
Cedar Bowl
Home mountain
Fresh dusting
- Base
- 148 cm
- Fresh 24h
- 12 cm
- Lifts
- 9/11
Marmot Meadows
Family side
Spring-like
- Base
- 96 cm
- Fresh 24h
- 4 cm
- Lifts
- 5/6
North Glades
Tree runs
Powder
- Base
- 172 cm
- Fresh 24h
- 21 cm
- Lifts
- 7/8
Summit Ridge
High alpine
Powder
- Base
- 205 cm
- Fresh 24h
- 28 cm
- Lifts
- 6/9
Larch Pass
Nordic and touring
Spring-like
- Base
- 74 cm
- Fresh 24h
- 2 cm
- Lifts
- 3/4
Build today’s outfit
Answer three questions for a suggested combination from the shop. A demo recommendation, not expert advice.
How it works
Three steps from sofa to first chair
No spreadsheets, no faff. Wimskies is meant to shorten the gap between wanting a snow day and actually having one.
01
Check the snow
Open the snow report for a quick read on base depth, fresh snow and how many lifts are spinning.
02
Sort your kit
Run the gear finder, tell it your ability, terrain and the forecast, and get an outfit combination back.
03
Ride with people
Pick a ride day, turn up at the meeting point and lap the mountain with a friendly group.
Shop
The first drop
Eight pieces to get through a season. Pick a size and drop it in the bag. Illustrative products and pricing for this concept demo.
Layers01
Goat Mode Hoodie
Heavyweight brushed fleece with our mascot stitched on the chest.
£78
Outerwear02
Powder Day Shell
Taped-seam shell with pit zips for laps that never quite end.
£219
Outerwear03
Sunset Bib Trousers
High-back bib in sunset orange, cut roomy for knee bends.
£189
Accessories04
Ice Blue Beanie
Chunky rib knit with a fold cuff and a slightly silly pom.
£32
Base layers05
First Chair Merino Crew
Fine merino blend base layer that behaves after four days straight.
£64
Layers06
Lodge Flannel
Brushed cotton flannel for the après hours and the drive home.
£86
Accessories07
Big Mitts
Oversized insulated mitts with a leash you will actually use.
£58
Accessories08
Two Pack Ride Socks
Cushioned shin, thin footbed, one pair navy and one pair orange.
£26
Ride days
The season calendar
Example meet-ups showing how a Wimskies season would run. Dates are illustrative.
- Sat 12 Dec
First Chair Breakfast Lap
All abilitiesCedar Bowl base area
Meet at the gondola for 8am, one warm-up lap, then pastries in the lodge.
- Sun 10 Jan
Family Slow Zone Session
Beginner friendlyMarmot Meadows
Gentle groomers, a games course for kids and hot chocolate at the finish.
- Sat 30 Jan
Tree Run Tour
Confident intermediateNorth Glades
Small groups exploring spaced pines, with a regroup point every run.
- Fri 19 Feb
Sunset Lap and Lodge Night
All abilitiesSummit Ridge
Late afternoon laps into golden hour, then a long table dinner.
- Sat 13 Mar
Spring Slush Party
All abilitiesCedar Bowl base area
Soft snow, silly outfits and a very unofficial banked slalom.
Who this is for
Example scenarios
Illustrative rider types written to show who Wimskies would speak to. These are examples, not real customers.
The weekend regular
Two or three days a month, knows their home hill, wants kit that lasts a full season.
The family group
Mixed abilities and short attention spans, needs gentle terrain and a warm meeting point.
The mountain town local
Rides midweek mornings, cares about a quick check of the snow before leaving the house.
The returning skier
Back after a few winters off, replacing kit and looking for a friendly group to ride with.
About the name
Where “Wimskies” comes from
Wimskies is a personal winter sports identity: the name Wim joined to skiing. It reads like a nickname shouted across a car park, which is exactly the point.
The name carries the idea that your winter has a character of its own. Wim is the person with the loud jacket and the mismatched mitts. Skies are the mornings you get up early for. Put them together and you have a brand about the freedom of movement rather than technical spec sheets.
Wim
A short, friendly given name with a bit of mischief in it.
Skis
The kit, the sport and the reason for the early alarm.
Skies
Blue-sky mornings and the sunset lap that ends the day.
FAQ
Questions, answered
Five things people ask first about the brand and this demonstration.
